The strategy making process is the activity by which an organisation defines its strategy and ensures that the defined strategy becomes a reality rather than just an abstract wish list. It involves not only coming up with a strategy but also planning how to execute it and adjusting to unexpected events. The strategy making process is obviously key to business success. Featherfern develop world class strategies for the clients as per there requirements for various aspects. Strategy-making is usually portrayed in dichotomous terms: rational vs. incremental, or formulation vs. implementation.